A Walsall-based logistics company has received an £8,000 grant from Walsall Business Support to support the launch of a new marketing campaign.
Established six years ago, Logistics World provides bespoke transport solutions, delivering services across the UK, Europe and beyond.
Operating from sites in Aldridge and Willenhall, Logistics World’s services include international delivery, same-day delivery, next-day delivery, driver hire, storage and warehousing. The company specialises in handling hazardous and dangerous goods, fragile and heavy goods, perishable goods and aerospace and aviation products.
Walsall Business Support has awarded the grant to Logistics World to go towards a new marketing campaign to raise awareness of the company’s logistics services across Walsall and help boost local business opportunities.
The company has embarked on a marketing plan that includes digital marketing, the production of new promotional materials, exhibition attendance and new branding for two delivery vehicles.
Logistics World managing director Tim Wilson said: “This targeted marketing campaign will significantly benefit our business by increasing brand awareness, attracting new clients and driving revenue growth.
“By positioning ourselves as a leader in the logistics industry, we hope to grow our company and create new job opportunities for local people.
“Raising awareness of our services locally will also help other businesses in the region to thrive as we can provide tailored logistics solutions to optimise their supply chains, reduce delivery costs and expand their customer bases across the world.
“We are using local marketing agencies to support us with our digital marketing, branding and new promotional materials.”
Formed by leading local business figures to distribute funds collected from the legacy of Walsall Chamber of Commerce, Walsall Business Support provides grants to applicants who want funding for projects to enhance business life in the borough.
Walsall Business Support board member John Punch said: “We are pleased to offer this funding to Logistics World and help promote Walsall as a hub for innovative logistics services.
“Logistics World offers a wide range of bespoke logistics solutions that have the potential to benefit many businesses across Walsall.
“It is great to see the company working with local suppliers on their marketing campaign and stimulating business within Walsall and the surrounding area.”
Walsall Business Support can provide grants and a free training needs analysis to businesses looking to generate growth, create employment or shape training opportunities for the borough of Walsall. Using an online application form on the WBS website, bids for financial support can be submitted by businesses needing investment in a new project or a company wanting to improve skills.
To apply for a grant, please visit walsallbusinesssupport.co.uk/apply-now/.